Guerrero, Monika (CTE) / Sports Marketing Course Overview and Syllabus

Sports, Entertainment, and Recreation Marketing is a course designed for students with an interest in the sports, entertainment, and recreation industry. This unique and innovative program explores all aspects of industry within each area. Students will focus on the marketing of these major industry areas as well as the human relations and management aspects within this industry.

Main Topics:

Understanding the Importance of Sports, Entertainment, and Recreation Marketing
Overview of Practices within the Industry
Economics of the Industry
Business Structure and Organization of SER
Effective Communication Strategies
Developing Positive Interpersonal Relationships
Market Research
Product Planning and the Promotional Mix
Sponsorship
Public Relations and Publicity
Advertising
Developing a Sales Campaign
Licensing, On-Site Merchandising, and Concessions
Safety and Security
Developing Job Search Skills

Last Modified on August 1, 2012