Marketing Education

All Marketing Education students may join DECA, an association of Marketing students that promotes leadership development, civic consciousness, social intelligence, and vocational understanding.  DECA is organized on local, state, and national levels to provide incentives and recognition through activities, competitions, and even scholarship opportunities.  DECA is co-curricular and is an integral part of each Marketing Education course.

Website -- Want more information?  Want to see our students in action?  Check out this link to see all things Marketing and DECA!

Introduction to Business & Marketing

Grades:  9 - 10     Prerequisite:  none     Credit:  1

This entry-level course is offered for all students and recommended as an introduction to the career preparation program in Business & Marketing Education.  Students explore the role of business and marketing in the free enterprise system and the global economy and apply decision-making skills as consumers, employees, and citizens. Communication and interpersonal skills are developed through various activities. 

Sports and Entertainment Marketing

Grades:  10 - 12     Prerequisite:  Introduction to Business & Marketing     Credit:  1

Sports, Entertainment, & Recreation Marketing is a course designed for students with an interest in the sports, entertainment, and recreation industry. This unique and innovative program explores the following areas: an orientation and understanding of the sports, entertainment, and recreation industry; strategic planning; product licensing; dealing with agents and personal managers; examination of concessions and on-site merchandising; market analysis; investigating safety and security procedures; event marketing and execution; and the production of a culminating event and the analysis of the event. DECA is an integral part of this course.

Marketing Co-Op

Grades:  11 - 12   Prerequisite:  NONE -- must be in 11th Grade   Credits:  2

Marketing Non-Co-Op

Grades:  11 - 12   Prerequisite:  NONE - must be in 11th grade    Credits:  1

Providing instruction that enables students to hold and succeed in an entry-level job in marketing, the course combines classroom instruction with supervised on-the-job training in a local marketing business. In this year of the program, students concentrate on developing competencies needed by marketing workers in the areas of human relations, communications, advertising, display, operations, sales, and product and service technology. The student is provided with a variety of learning methods including practical activities, simulations, computer activities, guest speakers, and role-playing. Co-op students are expected to stay employed throughout the school year in a teacher-approved, marketing-related job. DECA is an integral part of this course.

Advanced Marketing Co-Op

Grades:  12     Prerequisite:  Marketing Co-Op or Non-Co-Op     Credits:  2

Advanced Marketing Non-Co-Op

Grades:  12     Prerequisite:  Marketing Co-Op or Non-Co-Op     Credits:  1

Offering training in pre-management level skills and designed for the student who has a firm career interest in marketing, this course allows students to continue the arrangement of combining classroom instruction with supervised on-the-job training in a local marketing business. Instruction in this year of the program concentrates primarily on the development of competencies in the areas of sales promotion, merchandising, marketing research, and management. Entrepreneurship is an integral part of this class. The student is provided with a variety of learning methods including practical activities, simulations, computer activities, guest speakers, and role-playing. Co-op students are expected to stay employed throughout the school year in a teacher-approved marketing-related job. DECA is an integral part of this course.

Project Management Grade(s): 9-12 Credit: 1 Prerequisite: None

This course is designed to equip students with personal and group leadership skills. Course content includes units in principles of leadership, parliamentary law, speaking in public, developing effective communications and human relations skills, and developing positive public relations. School and community leadership opportunities are used to provide practical application of the course content. This course counts as an elective credit.